11 Secrets for Pinterest Growth

Ever wondered how some Pinterest accounts get so many followers and views? Pinterest is more than just sharing pictures. It’s a powerful tool for businesses and creators to grow their online presence. To grow your Pinterest followers, you need to know some key Pinterest hacks and strategies that are often missed.

Discovering Pinterest’s unique features and learning to utilize them well can make a big difference. I’ve gathered eleven effective tactics to help you learn pinterest and boost your pinterest growth. Let’s take a look at how to use Pinterest to increase your online influence.

Key Takeaways

• Optimize your content with long-tail keywords.
• Utilize Pinterest Trends to stay relevant.
• Engage with niche community boards strategically.
• Experiment with pin timing to target international audiences.
• Leverage rich pins for brand consistency and credibility
  

Pinterest Growth Tip 1: Optimize for Pinterest SEO by going long-tail

Pinterest’s search works like a traditional search engine. Adding long-tail keywords to your pin titles, descriptions, and board names helps a lot. Unlike broad keywords that may get lost in the sea of content, long-tail keywords are specific search phrases that cater to niche markets. By focusing on these detailed search terms, you increase the likelihood of reaching users who are genuinely interested in your content. 

For example, instead of using a generic term like “recipes,” you might opt for a phrase like “easy weeknight vegetarian recipes.” This precision not only makes your pins easier to find but also connects you with an audience that is more likely to engage and convert.  Here is an example:

As you create your pins, think strategically about how to incorporate long-tail keywords into your descriptions, titles, and even your image alt texts. This helps signal to Pinterest’s algorithm what your content is about. The more clearly you define your niche through thoughtful keyword usage, the better your chances of appearing in relevant search results. 

This is part of optimizing your pins for Pinterest SEO and by doing this you can effectively boost your visibility and attract users who are searching for exactly what you offer.

Research trends and user behavior to identify effective long-tail keywords. Utilize Pinterest’s search bar to see suggested phrases that might pop up when you begin typing your broader topic. You can also use Pinterest Trends or an amazing and affordable tool called Pinclicks (Really, you need to check this out!). These can provide insight into what potential viewers are looking for and inspire you to tailor your content even further. As you hone in on these keywords, remember to monitor their performance via Pinterest analytics, Google analytics, etc. Doing so will help you refine your strategy over time, ensuring that you remain responsive to your audience’s needs while fostering Pinterest growth.

“Implementing long-tail keywords makes your content more accessible and boosts engagement by targeting a specific audience.”

Pinterest Growth Tip 2: Focus on video pins with a “view my profile” CTA 

One of the most effective strategies for Pinterest growth is to harness the power of video pins, especially when they include a call-to-action (CTA) that encourages users to explore your profile. Video content is inherently more engaging than static images; it captures attention and holds interest, making it an ideal format for conveying your brand’s story or showcasing your products. By incorporating a CTA that prompts viewers to check out more of your content, you create a pathway for deeper engagement that can lead to increased following and higher conversion rates.

When making video pins for Pinterest, focus on quality and authenticity. Use captivating visuals and clear messaging to convey your unique value proposition. Add a CTA that invites users to visit your profile for more tips, tutorials, or inspiration. This approach not only encourages immediate interaction but also promotes long-term user relationship building. The dynamic nature of videos can enhance the chances of your pin being shared or saved, further expanding your reach and visibility.

To maximize the impact of your video pins, use text overlays. Many users watch videos without sound, so providing context through text can significantly enhance understanding and interest. Promote your brand’s personality or mission in the video—whether it’s through storytelling, demonstrating a product, or sharing a quick tutorial. The combination of engaging visuals, clear messaging, and a strategic CTA will make your content more appealing, ultimately driving Pinterest growth.

As before, monitor your analytics to track the performance of your video pins. Understanding what resonates most with your audience will inform your future content creation and refine your strategy. As your profile gains traction, share your success stories, insights, or tips directly tied to your videos, creating a content ecosystem that keeps users returning to your profile. By focusing on video pins with a strong CTA for profile exploration, you can effectively cultivate a more engaged community and foster sustained growth on Pinterest.

Pinterest Growth Tip 3: Utilize Pinterest Trends and seasonal cycles for fresh relevance

Understanding Pinterest trends is a must for keeping content fresh. The Pinterest Trends tool helps you see what’s popular now. It also shows you what seasonal cycles to follow. This way, you can keep your Pinterest engagement up.

By tapping into seasonal cycles, your pins connect better with users. Each season brings new interests. So, aligning your content with these cycles makes it more visible. Whether it’s holiday crafts or summer travel tips, timing is everything.

Here’s a quick guide on using Pinterest trends and seasonal cycles for the best results:

• Keep an eye on the Pinterest Trends tool to catch new trends.
• Plan your content calendars for big seasonal events and holidays.
• Make pins that are relevant and timely, matching these peaks in interest.

By using these strategies, your pins stay current and engaging. This helps grow your Pinterest visibility and interaction naturally.

Pinterest Growth Tip 4: Engage in niche group boards sparingly but strategically

Joining Pinterest group boards is a great way to grow your Pinterest presence. By picking the right ones, you reach people who love what you share.  This makes your content more relevant and engaging. 

Not all boards are created equal, though, so be strategic about which you choose.  It’s important to choose boards that fit your niche well. Look for ones with lots of activity and comments. Don’t join every board you see. It can make you seem spammy.

When you find good boards, engage wisely. Share valuable content and comment on others’ pins. Don’t post too much of your own stuff. It’s better to add value than just to promote.

Winning at Pinterest isn’t just about numbers; it’s about meaningful connections and relevance.

Keep an eye on how your efforts are doing. Use analytics to see if your engagement is helping your Pinterest grow. Try to be a valued member of each community, not just another poster.

Pinterest Growth Tip 5: Leverage rich pins to build brand credibility and create consistency

Using Rich Pins is a key part of a strong Pinterest marketing strategy. They help make your brand more credible by linking your pins to your website. This makes your pins more reliable and trustworthy.

Each Rich Pin type has its own role. For instance, Product Pins show up-to-date prices and stock levels. This can send more people to your product pages, boosting your Pinterest marketing strategy.

To get Rich Pins, first make sure your website has the right meta tags. Then, use the Rich Pin validator to verify your URL with Pinterest. Once you’re approved, your pins will update with fresh info from your site. This keeps your brand message consistent and builds trust with your followers.

Adding Rich Pins to your Pinterest marketing strategy does more than just boost credibility. It also makes browsing easier for users. They can see more details without leaving Pinterest. This can lead to more engagement and sales.

By using different Rich Pins, you create a consistent and professional Pinterest presence. This aligns well with your marketing goals.

Pinterest Growth Tip 6: Experiment with pin timing to leverage international audiences

Timing is key to reaching people worldwide on Pinterest. By knowing when people are most active, you can post your pins at the best times. This boosts engagement and helps your content grow.

It’s smart to find out when your audience is online. For example, Europeans might be active in the evening, while Asians prefer mornings. Using Pinterest tools to track these habits can really help your strategy.  You can do your best at this manually with the information below, but most people prefera tool like Tailwind that has a smart scheduling feature.  It does the work of analyzing your Pinterest traffic and suggesting the best times to post. 

But if you want to go the manual route for now, here’s a quick rundown of different timing strategies to adopt:

• Morning Pins: Captures the early risers checking their feeds.
• Afternoon Pins: Targets users during lunch breaks.
• Evening Pins: Engages the after-dinner crowd.
• Weekend Pins: Reaches users with more free time.

Here’s a table summarizing optimal pinning times for different regions:

By using these Pinterest tips, you can get more engagement and grow your Pinterest presence across different time zones.

Pinterest Growth Tip 7: Create Pinterest-specific landing pages

Creating Pinterest-specific landing pages is a strategy to help reach Pinterest’s unique audience. It’s important to think about looks and what Pinterest users expect. This way, you can boost Pinterest traffic and conversions a lot.

First, make sure your landing pages look good. Pinterest loves visuals, so your pages should too. Use top-notch images and graphics that match your brand. Keep designs simple with lots of white space to highlight important stuff and CTAs (calls-to-action).

Your content should be short and interesting. People coming from Pinterest want quick tips or ideas. Start with catchy headlines, bullet points, and clear messages. Make sure your CTA is easy to see and tells visitors what to do next.

Lastly, make your landing pages good at converting traffic. Add Pinterest save buttons and social proof like testimonials. This makes people more likely to save and share your stuff which will grow your Pinterest traffic.

• Visually appealing designs with high-quality images and ample white space.
• Concise content that delivers value upfront and encourages quick engagement.
• Prominent CTAs that drive your target action effectively.
• Embedded Pinterest features like save buttons and social proof to foster shares.

Using Pinterest-specific landing pages that attract and convert users will help you grow Pinterest engagement and succeed in business.

Pinterest Growth Tip 8: Pin to multiple boards strategically

One effective Pinterest marketing strategy is to pin to multiple boards strategically. (Notice I didn’t say constantly.) This approach not only broadens the reach of your content but also ensures that your pins remain relevant and valuable to your followers. The key is to select suitable boards carefully and avoid looking spammy.

Make sure you organize your boards well by subject and relevance. Don’t be disorganized with this.  By tailoring your pins to the interests and themes of each board, users are more likely to engage with your content because it is helpful to them as they search Pinterest for information or ideas.

An good approach is to categorize your content based on specific themes. Here are some tips for effective pinning:

• Analyze the themes of each board to determine if a pin fits well.
• Avoid redundant posting by ensuring each board has a unique angle or perspective.
• Monitor engagement to see which boards drive the most interaction.

Using a table, you can plan your pinning schedule to maintain freshness and relevance:

By identifying suitable boards and considering pin frequency, this Pinterest marketing strategy can maximize your reach and engagement while keeping your content valuable and relevant to your followers. Remember to learn Pinterest’s best practices to continually refine your approach.

Pinterest Growth Tip 9: Build content clusters for seasonal relevance

Creating content clusters is a effective Pinterest marketing strategy. These groups help organize pins by theme or event, making them more relevant for the season. They also tap into the latest Pinterest trends.

Organizing your content into clusters lets you focus on busy times like holidays or big events. This strategy increases your visibility and engagement. It gives users collections that match their current interests.

1. Identify key trends: Find trending topics and events that fit your niche.
2. Curate related pins: Collect and make pins that match these trends, keeping the theme consistent.
3. Optimize descriptions: Use keywords to make each pin easy to find during busy seasons.
4. Analyze performance: Check how well your clusters do and tweak your plan to boost engagement.

Aligning your content clusters with popular Pinterest trends can really help to boost your exposure and engagement. This is especially helpful because particular seasons and trends are times when more people are naturally a little more active on Pinterest.

Using content clusters in your Pinterest strategy keeps your brand fresh and in mind as seasons change. This will help your brand grow and stay visible over time.

Pinterest Growth Tip 10: Analyze Pin and Board conversion performance

Boosting Pinterest growth means diving deep into analytics. Understanding your pins and boards’ performance is a must. It’s not just about repins or likes. It’s about driving traffic to your site or getting users to act.

“Data is what you need to do analytics. Information is what you need to do business.” – John Owen

Let’s look at pin performance analysis. I track impressions, clicks, saves, and conversion rates. This helps me see which pins lead to site visits or sales. I then optimize my content for better results.

Board performance evaluation is similar. I look at total engagement for each board. I find out which boards get the most traffic and conversions. This helps me adjust my Pinterest strategies.

By focusing on data and analyzing these metrics, I’ve seen big improvements in my Pinterest growth. It’s about figuring out what works best with your audience and improving over time.

Pinterest Growth Tip 11: Audit Competitors’ Profiles for Group Boards

Our last tip and one of the most effective enhancements of your Pinterest strategy is to conduct a thorough audit of your competitors’ profiles, particularly their group boards. By analyzing what other players in your niche are doing, you can uncover invaluable insights that can propel your own Pinterest growth. 

Start by identifying top competitors within your industry and explore their group boards. Look for themes, post frequency, engagement levels, and the types of content that resonate with their audience. This will provide you with a clear picture of current trends and successful tactics commonly used in your niche.

When auditing these profiles, pay special attention to the topics covered in their group boards. Not only should you identify which subjects spark the most interest, but also take note of the contributors involved. This can inform your strategy on potential collaborators and help you build your own group boards that attract a similar audience. The diversity of contributors can also provide you with access to new followers, as their audiences will be introduced to your content, enhancing Pinterest growth opportunities for both you and your collaborators.

Another important thing to focus on is the style and quality of pins being used.  Paying attention to the visuals, writing styles, and design elements can help you see what appeals most to users. If you notice certain styles or types of graphics generate high engagement on your competitors’ boards, consider how you might adapt those strategies to fit your brand. Also, reviewing the comments and engagement on these pins can offer insights into what your audience is seeking, allowing you to refine your content creation efforts accordingly.

Lastly, don’t forget to analyze the engagement metrics on these group boards. Look for which boards receive the most repins, likes, and comments. This data can act as a barometer to gauge which topics and types of content yield the highest interest. By comparing these analytics with your own performance data, you can fine-tune your Pinterest growth strategy, ensuring that your pins stand out in a crowded market and effectively connect with your target audience. The ultimate goal is to create a compelling Pinterest presence that not only reflects your brand’s identity but also fosters community engagement and drives traffic to your website.

Conclusion

This concludes our guide about growing on Pinterest; if these ideas are new to you, don’t get overwhelmed!  Not to make things worse, but this list is not exhaustive by any means.  Like I said though- don’t get overwhelmed.  Pick one or two things to start implementing and most importantly, take action on it.  Always review what’s working and what isn’t and adapt.  Over time, you’ll implement this list and much more.  Just stay engaged, put in the effort and you’ll see your Pinterest growth booming before you know it!